Alexandra Mia Lacenere is the visionary Founder & CEO of Issimo and a strategic founding partner in the House of Pioneers, combining Italy’s wine heritage with art, culture, and digital innovation. Under her leadership, Issimo curates fine Italian wines paired with immersive storytelling and QR-enabled experiences, bringing wine and its origins to life. Alexandra is actively collaborating with SYNC to tokenize wine production, distribution, and to build a global, real estate-backed wine destination club — creating a bridge between luxury, blockchain, and sustainable infrastructure. As a founding partner in HOP, she elevates AEIR’s presence in premium markets by forging partnerships with tastemakers, architects, and cultural curators. Her seamless blend of tradition and innovation positions her as a creative force driving the intersection of lifestyle, energy, and technology.