Hans-Martin Heierling
Owner & CEO of Heierling
Hans‑Martin Heierling is Co‑Founder of the House of Pioneers and a visionary in Swiss craftsmanship, leading the revival of heritage ski footwear through future-forward design, precision engineering, and ecological innovation. As the fourth-generation steward of Heierling — one of the world’s oldest ski boot makers — he has overseen the development of advanced models such as the Heierling H1 and has championed next‑generation initiatives, including fully recyclable ski boots in collaboration with EMS, pushing boundaries in sustainability. Together with SYNC, he is spearheading an RWA (real-world asset) project rooted in his family’s heritage — developing a cutting-edge futuristic ski boot slated for launch at House of Pioneers Davos 2026. His deep experience in industrial design, materials science, and precision manufacturing makes him uniquely positioned to merge performance, luxury, and renewable innovation. Under Hans’s guidance, AEIR’s involvement in luxury, lifestyle, and design markets is elevated, strengthening synergies between culture, technology, and sustainable energy

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